Save 15% or more purchasing stacks & free shipping on orders $25+

An Inside Look Tier 1. Part 4. Label Design.

December 05, 2012

An Inside Look Tier 1. Part 4. Label Design.

With most of the manufacturing details worked out, we started working on the label design. Our vision for the label was to keep it as simple as possible.

The first thing you need when designing a label for a nutritional supplement is the template from the manufacturer so you know the exact dimensions you’re working with. Something that looks like this:

 

Once you have the label template in hand you then find a graphic designer. This is the part of the process you should consult with your lawyer about, since what you say (or don’t say) on your supplement label is a big deal to the FDA.
FDA Dietary Supplement Labeling Guide

——-

With all the legal stuff squared away, it was time to select a designer. After much research we ended up going with these guys:

 

 

We told them that our overarching vision for the label was simple, clean, and practical. They asked us to provide examples of designs we liked so we got to work putting some collages together. Here’s a sampling of some of the stuff we sent them:

 

 

With some concepts in mind and an idea of what we were looking for, the Hansen team got to work. About two weeks later they sent the first set of design proofs over for our review:

 

We weren’t big fans of the first round designs and none of the concepts sang to us. The designs were not bold enough.

Back to the drawing board.


Out of the second round designs we liked “Concept G” the best. It didn’t have the most visual pop, but it contained a simplicity we liked. After more deliberation, we told Ron to move forward. With design concept in hand, Ron’s designers started putting together a more finished version of our label.

Here’s what the next round turned out:

 

We liked the next to last version best. After some minor tweaks: 

 

 We were done.

 

 

——-
| Part 1 | Part 2 | Part 3|




Also in Citadel Nutrition Blog

Tier 1 Value Proposition.
Tier 1 Value Proposition.

September 21, 2016

The first knee-jerk criticism of some people that are already making their own homemade mix is that they can mix the ingredients significantly cheaper in bulk. That's what we did personally for a long time, and that's what we still tell people to do if Tier 1 isn't right for them. 

Read More

What People Say.
What People Say.

September 14, 2016

Love and praise from our loyal customers. CN is grateful that our hard work and research has given you a reliable product to use to achieve your performance goals.

Read More

"Type" of Creatine Doesn't Matter. Don't Fall For The Hype.
"Type" of Creatine Doesn't Matter. Don't Fall For The Hype.

May 25, 2016

A big pet peeve of ours is the over the top marketing and supposed benefits of using different “types” of creatine. Many of these special forms of creatine are also expensive and in our opinion take advantage of the consumer.

Read More

Citadel Nutrition Catalog

Shop supplements, stacks/bundles, and apparel.

SHOP NOW