You go into your favorite supplement retailer to pick a pre-workout product because you’re looking for a little pick me up before you hit the gym. This is what you see.
Let’s say a particular product catches your eye because you’ve heard a couple of your gym buds
say it gives amazing pumps. You pick up the bottle, look at the label, and see this:
Proprietary Blend? Performance Matrix? Pump Matrix? Neuro Modulation? This product is amazing! The thought of why there are so many ingredients, if they work, or how much of them are in the bottle never crosses your mind. You head to checkout. But wait a second...